Case Studies

Discover how SOMO Systems has fueled business growth across industries with our digital marketing and communication tools. Our case studies reveal improved operations, transformed customer engagement, and notable outcomes. See the real-world success your business could attain.

SkyHigh Roofing Solutions

A SOMO Systems Case Study

Background:

SkyHigh Roofing Solutions, a family-owned roofing company based in Tampa, Florida, has been providing top-notch roofing services for over 15 years. Despite their extensive experience and quality service, they struggled to stand out in a competitive market and efficiently manage our customer communications. The main issues faced involved lead generation, customer acquisition costs, and maintaining a strong online presence.

Challenges:

SkyHigh Roofing Solutions came to us with a variety of issues they hoped to have solved, these issues included:

  • Lead Generation: Difficulty in generating new leads consistently.

  • Customer Acquisition Costs: High costs associated with acquiring new customers.

  • Online Presence: Maintaining a strong and positive online presence.

  • Customer Communication: Efficiently managing customer inquiries and follow-ups.

Solutions:

To best account for said issues, we implemented a comprehensive digital strategy utilizing the following services:

  • 2-Way Text & Email Conversation: To enhance customer communication and engagement.

  • Google My Business Call Tracking: To measure the impact of our Google My Business listing and optimize marketing efforts.

  • Reputation Management: To monitor and improve our online reputation.

  • Promotional Campaigns: To attract new customers and re-engage existing ones.

Implementation:

We worked closely with SkyHigh Roofing Solutions to integrate these services seamlessly into our existing operations. Our team provided thorough training to the staff and offered ongoing support to ensure smooth adoption of the new systems.

  1. 2-Way Text & Email Conversation:

    1. Setup: Integrated a unified messaging platform that combined SMS and email communications.

    2. Automation: Configured automated responses for common inquiries and personalized messages for specific customer needs.

    3. Training: Conducted training sessions for the staff to ensure they could manage real-time conversations efficiently.

  2. Google My Business Call Tracking:

    1. Tracking Number Setup: Obtained a tracking number and added it to the GMB profile.

    2. Call Monitoring: Set up real-time call monitoring to capture data such as call duration, caller ID, and call recordings.

    3. Data Integration: Integrated call tracking data with the existing CRM to provide a comprehensive view of customer interactions.

  3. Reputation Management:

    1. Monitoring: Implemented tools to monitor online reviews and social media mentions.

    2. Engagement: Developed a strategy for responding to reviews and engaging with customers online.

    3. Improvement: Provided actionable insights to improve customer service based on feedback.

  4. Promotional Campaigns:

    1. Campaign Planning: Developed a strategy that included email marketing, social media advertising, and content marketing.

    2. Execution: Launched multi-channel campaigns to reach the target audience effectively.

    3. Tracking: Monitored the performance of campaigns in real-time and made data-driven adjustments to optimize results.

Results:

Within six months of implementing our solutions, SkyHigh Roofing Solutions saw significant improvements:

  • New Leads: Generated 87 new leads.

  • Revenue Increase: Achieved a 35% increase in revenue.

  • Customer Satisfaction: Improved customer satisfaction rate to 94%.

  • Online Rating Improvement: Boosted our online review ratings from 3.6 to 4.8 stars.

  • Cost Per Acquisition Reduction: Reduced customer acquisition costs by 28%.

Client Testimonials:

"We have revolutionized the way we do business," says Mike T, owner of SkyHigh Roofing Solutions. "The 2-Way Text & Email Conversation service has made it incredibly easy for our team to manage customer inquiries efficiently. We've seen a significant increase in leads and a substantial reduction in our customer acquisition costs."


Dominic B, Marketing Manager, adds, "The Google My Business Call Tracking has been a game-changer for us. We now have concrete data on how our online presence translates into actual customer calls. This insight has helped us optimize our marketing efforts and allocate our resources more effectively."

By leveraging our suite of digital solutions, SkyHigh Roofing Solutions was able to overcome its communication challenges, improve its online presence, and significantly grow its customer base. We continue to use our services to maintain our competitive edge in the roofing industry.

Get In Touch

Email: [email protected]

Address Office: 1330 W Newport Center Drive, Deerfield Beach FL 33442

Phone Number: (954) 833-7030

Toll Free: (877) 919-SOMO

Assistance Hours:

Mon – Fri 8:00am - 5:00pm

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Email: [email protected]

Phone: (954) 833-7030

Toll Free: 877-919-SOMO (7666)